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Project Spotlight: ILoveHotMoms.shop

Search optimized store with a light-hearted personality.

To get the best feel for what this web design has to offer, I recommend viewing the live site:

View the Live site(Link opens in new window)

Leveraging Search Trends

A few months ago, I got involved in e-commerce using dropshipping and print on-demand services. During that experience, I began making a variety of different t-shirt designs and then seeing how those designs were reflected in search impressions.

One design I did was a simple “I Heart Hot Moms” shirt and to my surprise, I found it was getting significant traction in search results. I decided to leverage that search trend by focusing an entire website specifically on those shirts and other apparel using similar designs.

My research seemed to show that there were a variety of retailers selling those shirts but there wasn’t a single site that was highly optimized for that search term. That meant, the number one search result for that shirt was through a third-party reseller, leaving a highly optimized URL to be capable of overpowering that result.

I bought the domain name on 3-11-21 and had the site completed by 3-13-21 after a late-night web design binge.


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i love hot moms web design page details

The Technical Details

Built With: WordPress

Category: Small Business

An e-commerce website that uses print on demand and drop shipping. Built with Woocommerce over the top of WordPress.

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