The SEO needs of a large business are very different from those of a small business. Many SEO agencies charge a flat rate fee for the services which can end up being valuable for larger companies but complete wastes of money for small business. Your typical main street café, for instance, isn’t likely to generate a positive return on investment with a thousand dollar monthly SEO budget.

They may be one of two competitors in their location, they probably have a consistent clientele, and spending tons of money on reaching number one on Google when they might already be able to score that position without much effort probably really isn’t worth the time or money for them.

But they may value a smaller monthly plan that allows them a hands off approach to their website and generate the occasional post encouraging customers to come back in or slowly expand their reach outside their town. This is why the intensity slider is important. As you up the aggressiveness of the SEO campaign, you can see how this affects the budget and what your minimum costs are for other services like WordPress maintenance and backups.